San Francisco-based Stride Health claims its personalized recommendations can direct caregivers to the plan right for them and find subsidies that can defray out-of-pocket health insurance payments.
Vertical Venture Partners, which put an undisclosed amount of seed funding into Zipari in September 2014, led the round.
Zelis highlights how employers, payers, and consumers are integrating digital tools to manage healthcare costs.
It sees a niche for its consumer services, with back office analysis, for the emerging group of Consumer Operated and Oriented Plans, CO-OPs. These new businesses on the health insurance scene are looking for ways to retain customers.